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Friday, March 01, 2013

Minimizing Friction For Facebook Artist and Music VenuePages

  I am solidly of the opinion that Facebook is the best vehicle to advertise indie music that has ever existed.  I'm basing this on my own experiences using online advertising techniques for subjects other than music- specifically my law practice.  I used Google Adwords quite extensively in my law practice for 2010 and 2011 but stopped when I realized the money I made basically went to pay for the ads.  I'd rather spend less and makes less then spend more and make more.

  Obviously though, using Facebook to advertise services as a criminal defense lawyer is a loser.  No one wants to "like" a lawyer for their DUI on Facebook- it's just not something you "share" with your social network.  Music, on the other hand is perfect- specifically for learning about bands and local events.  Facebook is exactly how people want to hear about new bands and local music events.

 The main problem with using Facebook to proactively advertise is that it creates friction with your fans.  People don't want to see a ton of posts in their stream from whatever page is being operated.  They especially don't want to see posts that aren't relevant.

 A common manifestation of this problem is when a Venue posts an update about a specific show on their main page instead of posting it on the specific event page (or even worse they don't have a specific event page set up.)  The Artist equivalent of this mistake is posting information about a show on the main page instead of putting it on the event page (or not having a specific event page for each show.)

  You can even hide specific events from the main page entirely by checking the right box so that you can create the event page but no one sees it unless you put a link to it somewhere else.

  So let's say you are a US Band with a 20 date US tour.  First you create 20 event pages and mark them all as 'hidden' so they don't show up in rapid succession on your main page.  Then you create a "master" US Tour Page and you put that on your main page- so that people can either RSVP for the master US Tour page- or if they want- link to a specific city.  Then to promote the tour you can post directly to the master US Tour page OR a specific event page- minimizing the friction on your fans who don't live in the US OR don't give a f*** about your US Tour dates.

  For a venue it's more complex- you might have a month by month master show calendar "Venue X March Show Calendar" or maybe just separate event pages- but the key is not to post a video for Show Y on your main page- post it on the show page so you aren't constantly inundating non interested fans with irrelevant posts.

 Save the main page for big upping your friends, sharing influences and generally doing the kinds of things that fans like to see Artists doing.

 Oh and if you are an Artist or Venue that has installed Bandsintown or some other kind of 3rd part fb app get rid of it because you are losing the opportunity to develop your Facebook presence for no good reason.

Tuesday, February 26, 2013

Visual Signatures of Hittite Art: The Double Headed Eagle and Upturned Shoes

  So hey what about my book review of The Kingdom of the Hittites by Trevor  Bryce appearing in the "top posts" list over on the sidebar? (1) 128 page views in the past month?  That's ridiculous because book reviews about ancient Near Eastern History rank just above "Comparative Philology" in the mental list I keep of "least popular subjects to blog about."  But there you have it smack dab at #3 behind only 2013 Chart Leader, my book review of Harriet Beecher Stowe's Uncle Tom's Cabin and my post about the Statement split  LP by Clandestine Records featuring Dirty Beaches, Ela Orleans and Slim Twig.

  And sure, it's only 100 page views but if there is anything I've learned in 6 years of blogging is that the difference between 0 and 100 is harder to bridge then the difference between 100 and 10000.  Not that the Kingdom of The Hittites by Trevor Bryce is going to clock 10000 page views.

  If I had to guess "why" I would say it's the Neo Hittite Lion that I used as an illustration.  That image obviously shows up on the first page of results when someone punches "Hittite" into Google Images.

 But Hittite visual motifs aren't just about enormous stone lions.

This is an example of a Hittite rendering of a double headed Eagle.

 A second visual motif is the double headed Eagle and the depiction of the Eagle as shown above.  The double headed Eagle is not an image specific to Hittite civilization.  There are examples of double headed Eagles going back to the Babylonian Empire.  There are also Eagles and double headed Eagles outside of the ancient Near East- the Ostrogoths. The Germans used the double headed Eagle in the 20th century.  The Eagle with a single head but sharing the same posture as the double headed Eagle is widespread.  If you look at the seal of the United States there is a visual continuity between that Eagle and the Hittite Eagle depicted above:

  The spooky thing is that the Hittite civilization was unknown when the US seal was designed.  The Hittites were only rediscovered in the late 19th century- they were forgotten.

  The people who designed the US seal were of course familiar with the Eagle as a standard bearer for the Roman legion:

 So it's pretty clear how the Eagle made it from Babylonia to Assyria to Hittites to Lydians to Greeks to Romans- that's a well documented history of conquest and domination.  If you look at the shared iconography of the three Eagles separated by millennia- that is a stirring testament to the power of a specific visual image.

  The Double Headed Eagle already has a long history in what we now call "popular culture." For example the use of the double headed eagle by the Masonic movement extends back to the 18th century:

Masonic Double Headed Eagle

You've also got the well known phenmenon of the upturned shoes of Hittite warriors:
The upturned shoes of Hittite's as depicted by multiple artists of the ancient Near East.

 These shoes differed from the shoes worn by Egyptians and other contemporary Near Eastern civilizations and were likely ancient "snow shoes" that testified to the wearers coming from someplace where it snowed.


(1)  I think the money part of the Hittite history is their interaction with the Lydian/Luwian peoples who themselves interacted with the Greeks who founded "the West."  The Hittites first encountered these Greek-related tribes of western Anatolia as conquerers- the art that remains is literally of the Hittites marching into the west in their snow shoes.

  These Hittite conquered Greek-related tribes may have relocated West, and that is something that Bryce discuses. His theory is that the fall of the Hittite empire was triggered by a drought, and resulted in the migration of several central Indo European/Anatolian peoples to new locations in the Meditteranean basin, perhaps directly spawning the Etruscans in north-central Italy and creating whole tribes of Pirates who show up in Egypt, Crete and Mycenae as the so-called "Sea People."

Sunday, February 24, 2013

Show Review: Dreamboys @ The Void

Show Review
@ The Void

 Dreamboys (LA) was the opening band last night but they really stood out- particularly in the context of being an opening band on a three band bill.  They are an all male four piece- members have prior band experience- in the vein of Beach Fossils and the whole Woodist crowd of Artists.   Adept song writing, competent musicianship and an assured performance manner really made Dreamboys stand out- particularly when a mid-set internet search reveals no info about the band other then a couple DIY shows up in LA.  My friend who works at the Echo complex hadn't heart of them.  Someone told me they have a finished LP that they are 'shopping.'  Also they had a clever tape for sale where they have a couple songs interspersed with a real "mix tape" with some cool, better known bands on it.

  Don't have a single thing to say that be construed in a negative light- Dreamboys really stood out- if you are in So Cal keep your eyes peeled and I'm about 100% that the LP they are shopping will get picked up by a reputable indie- so look for that later this year maybe.

  Also, I confirmed that the Allah Ah's sold out the Casbah last night- they got some real momentum going.  LP is on Innovative Leisure- which is owned by Hanni al Khatib.  Keep your eyes on the Allah Ahs when they start touring nationwide.

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